Pillar 1: Relationships
- It’s about having consummate respect, always, for your audience and your market.
- It’s about focusing almost obsessively on their needs, over and above your own (and getting what you want, almost magically, in the process).
- It’s about making a commitment to creating a quality experience for your readers and subscribers.
Pillar 2: Direct response copywriting
“Old-fashioned” copywriting advice can make all the difference between a business or blog that limps along and one that truly thrives.
We’ll show you precisely what we mean in the initial issues of the course.
Pillar 3: Content marketing
Deliver great content.
Then keep delivering great content, but in a strategic and focused way.
Every once in a while, make a great offer that benefits the reader and involves the exchange of cash money.
Of course, we’ll give you some more specifics on how to do that once you’re on board.
Whether you’re asking for dollars, euros, yen, or valuable time and attention, you’ve got to deliver something that towers above your asking price.